So far the critical choice of the entry mode for a target country has been examinedignoring the special features of firms. Particularly, the impact of the wide variation of businessmodels of software firms has been ignored. This multi-case study investigates the relationbetween the business model and the entry mode of eight software firms. The results imply thatthe product strategy and the service and implementation model of a software firm are closelyconnected to the entry mode choice, while the distribution model of intangible software productsdoes not seem to have impact on the operation mode.
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